Colouring outside the lines – Embracing my nicheless blog

My sweet nicheless blog

Before I begin, what is a niche? A Niche in blogging refers to creating a blog that is focused on specific content for a specific target audience. It is usually on one topic, weddings, fashion, parenting etc.

When I started this blog in 2015 (OMG), I struggled to find a niche. I strongly believed it was about writing what people wanted to read. I had difficulty trying to pin point what people wanted to read or what tone of voice I should use. Initially, my blog posts were about my relationship misadventures and things like that because I was a single lady and it would be fun to talk about my mishaps so people could find some joy in my misfortune. I wrote and kept my blog secret until one day, I was discovered by my husband while we were dating and I felt so embarrassed that I had talked about terrible love life in such detail. I felt that wasn’t who I was anymore and deleted the blog posts and left a few random ones.

I was stumped. I had no inspiration to write. I didn’t post for about a year and I came back slowly. Most of the blogs/vlogs that I follow are beauty/fashion focused and I knew I didn’t want to do that because my make up skills are shit and my fashion is guided by comfort. I wanted to write about things with the right buzz words to be seen and then I got this great epiphany: Just write! And it was that simple. I feel so much happier now that I’m no longer worried about what niche I should belong to. And now I can write about what I’m most passionate about: ME! I’m just going to write and I hope whoever finds this blog loves it as much as I love it.


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